Creativity

5 Quick and Easy Steps to a Stronger Online Identity

17th March 2017

5 Quick and Easy Steps to a Stronger Online Identity | candypop.uk.com

SHINE LIKE A STAR

From an early age, I developed a love of branding. I recall keeping colourful and cheerful toy packaging and I even remember writing my name in a rainbow inspired by the My Little Pony logo! Little did I know how much thought had gone into making these products appeal to me.

I enjoy watching brands evolve. It’s interesting to try to understand the thought process behind the changes and who their target audience might be. Over the years, I’ve been lucky to work with teams on branding and marketing. And in my previous job, I had the honour to work with the corporate identity and branding guru Wally Olins as he rebranded one of the Oxford University Colleges. Bringing it into the present yet being sensitive to its history and tradition.

Today I’m sharing five quick and easy steps to a stronger online identity. These are the basics which hopefully you’ll have covered or they will act as a gentle reminder. After all, it’s easy to overlook the small everyday details when we’re running a busy online business.

5 Quick and Easy Steps to a Stronger Online Identity | candypop.uk.com

1. First impressions

The first thing people see when they land on your website, blog or social media channel is your name and possibly your logo/image. Have a look at the logo/image you use to consider if it represents who you are. Although I use a logo I’m aware that photographs of people work better for building an audience on social media. After all, people like to follow people!

It’s also wise to keep your name and logo/image consistent across all platforms. This will link everything together making you or your business easy to find. For example, I’m drawn to images so if I’m looking for people to follow on a new platform, I’ll always notice an image I’m familiar with elsewhere. The online world is a busy one so it’s great to make yourself easy to find.

Another thing to consider is your social media biography. Does it say what you do and is it repeated on all channels? It’s good to include a contact email if there’s enough space. Also, look at the about and contact pages on your website or blog to check the information you provide is up to date.

2. Style

It’s good to have a firm grasp of what your style is. This will help you when considering what to share. Style can consist of words, colours, subjects, themes and so on. And can enhance and strengthen what you’re trying to promote. One way of doing this is by creating a mood board or a board on Pinterest. Having a visual reference to refer to can be helpful on those busy days!

A few questions to consider:

What is your message and purpose?
What are your brand values?
What words could be used to describe your brand?
What are your brand aesthetics?
Who is your audience or who are your customers?
Does your current branding and style attract the right people?

I often revisit my brand’s message/mission and core values to ensure I’m on track. This enables me to continue to create the right feel and convey my message.

5 Quick and Easy Steps to a Stronger Online Identity | candypop.uk.com

3. Tone

Try to keep your tone the same, for example, if your website or blog is a calm place it’s probably wise not to have a rant about something over on Twitter! Keeping your words and tone consistent will communicate your story and attract the perfect audience for you. Remember that having the right audience for what you’re sharing, promoting or selling is far better than having large numbers of unengaged folk.

4. Images

I could write an entire blog post about image selection and it’s probably something I’ll cover another day. But for now, there are two things you could consider: subject and style. And to go a little deeper maybe think about the following:

Are your images in line with your brand identity?
Are they conveying your brand’s key messages and/or story?
Are they consistent across all platforms?

Another thing to be mindful of is to only share your best work. If you’re worried you haven’t uploaded anything on a particular day, try not to compromise by posting something that’s not on brand or to your usual standard. Believe me, no one will notice if you miss a day!

5 Quick and Easy Steps to a Stronger Online Identity | candypop.uk.com

5. Consistency

I’ve touched on this a few times but I can’t emphasise it enough. There’s so much noise online that it can be tough to stand out from the crowd. Being as consistent as possible gives you strength. And by keeping everything you post, share and support in line with your core values you can strengthen your brand. I believe it’s better to take a moment to consider everything you post rather than sharing without a thought. Most of all try not to worry about what everyone else is doing, it’s better to walk your own path and stick to your personal goals and objectives.

And finally, all advice can be ignored! Whenever I wonder if I should have a YouTube channel or be sharing my life on Snapchat or Instagram stories I think of Leo Babauta of Zen Habits. Leo is an extremely successful writer and blogger – his blog has over two million subscribers – yet he only uses Twitter. Leo is a great reminder to do what works best for you!

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5 Quick and Easy Steps to a Stronger Online Identity | candypop.uk.com

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43 Comments

  • Reply fashionforlunch 17th March 2017 at 8:56 am

    Love this post Natasha! So helpful and tote images are beautiful

    • Candy Pop
      Reply Candy Pop 17th March 2017 at 9:19 am

      Thanks so much, I’m pleased you found it helpful.

  • Reply Sue 17th March 2017 at 9:48 am

    Excellent point here. Sometimes it’s hard not to be swayed by trends but taking the time to focus pays dividends xx

    • Candy Pop
      Reply Candy Pop 17th March 2017 at 10:03 am

      So true! Thank you, Sue. I hope you have a lovely day.

  • Reply kate 17th March 2017 at 9:49 am

    Great post Natasha, lots of food for thought and helpful reminders to keep touching base with your brand guidelines to ensure you stay on track. I really need to do this more!

    • Candy Pop
      Reply Candy Pop 17th March 2017 at 10:04 am

      Thank you, Kate. I hope you have a great Friday and weekend!

  • Reply birtsmortoncourt 17th March 2017 at 11:29 am

    Cool and very helpful post. Thanks for the inspiration Natasha !

    • Candy Pop
      Reply Candy Pop 17th March 2017 at 11:35 am

      You’re welcome. Thanks for stopping by!

  • Reply Alice Judge-Talbot 17th March 2017 at 12:23 pm

    These are some great tips, Natasha! Consistency is definitely the best one – I’ve noticed such a growth on my instagram since I’ve been focussing on that.
    Have a great weekend! x

    • Candy Pop
      Reply Candy Pop 17th March 2017 at 1:12 pm

      Thanks, Alice. That’s good to hear – well done on your Instagram growth. I hope you have a great weekend!

  • Reply Lazy Daisy Jones 17th March 2017 at 1:09 pm

    I strive to be consistent but life has a habit of intervening! I also strive to be more organised. Still learning lot, but always inspired by you!
    Ashley xx

    • Candy Pop
      Reply Candy Pop 17th March 2017 at 1:15 pm

      Thanks so much, Ashley. I think life should always take priority! I’m looking forward to seeing you tomorrow.

  • Reply John 17th March 2017 at 2:56 pm

    Love these tips! These are definetly very use

    • Reply John 17th March 2017 at 2:59 pm

      …ful

      Whoops that’ll teach me to do loads of things at once!

      • Candy Pop
        Reply Candy Pop 17th March 2017 at 3:04 pm

        Haha! Thanks for stopping by!

  • Reply Marília da Silva 17th March 2017 at 3:14 pm

    Love the post, so helpful, and the pics are so gorgeous!

    • Candy Pop
      Reply Candy Pop 17th March 2017 at 3:28 pm

      Thanks so much, I’m pleased you found it helpful.

  • Reply Adorngirl 17th March 2017 at 4:06 pm

    Some really great points, great read!

    • Candy Pop
      Reply Candy Pop 17th March 2017 at 4:53 pm

      Thank you, Ashanti. I hope you have a lovely weekend!

  • Reply kathryn 17th March 2017 at 5:26 pm

    There is something very satisfying about working out what your ‘brand’ is, it’s actually quite reassuring to know what you and your blog is all about to a certain extent – as long as you still leave flexibility for a little experimentation and freedom, which I think you do so well. Great tips thank you xx

    • Candy Pop
      Reply Candy Pop 17th March 2017 at 8:37 pm

      Thanks so much, Kat. I agree. It’s lovely to focus on your brand because there are so many online distractions! I hope you have a fabulous weekend! 🙂

  • Reply Antonia Ludden #tidylife 17th March 2017 at 10:48 pm

    This is so helpful and something I’ve struggled with a bit, I admit! Need to focus on my branding and online identity more xx

    • Candy Pop
      Reply Candy Pop 19th March 2017 at 4:54 pm

      Thanks, Antonia. Good luck with your branding work!

  • Reply Eloise 18th March 2017 at 10:12 pm

    Such a helpful post. Your blog photography is beautiful too! xx

    • Candy Pop
      Reply Candy Pop 19th March 2017 at 4:55 pm

      Thank you. I’m pleased to hear you found it useful.

  • Reply Fritha Strickland 19th March 2017 at 7:39 am

    This is so useful! To people starting out or just for a reminder to stay on track and consistent! X

    • Candy Pop
      Reply Candy Pop 19th March 2017 at 4:55 pm

      Thanks so much, Fritha. I hope you had a great weekend!

  • Reply Zoe - floralandfeather 20th March 2017 at 1:07 pm

    Great post, thank you for the reminders!

    • Candy Pop
      Reply Candy Pop 20th March 2017 at 1:11 pm

      You’re welcome. Thanks for stopping by!

  • Reply florenceandmary 20th March 2017 at 8:57 pm

    I loved this post and I’m definitely going to ponder some of your tips.

    Victoria x
    FlorenceandMary.com

    • Candy Pop
      Reply Candy Pop 21st March 2017 at 9:52 am

      Thanks so much! I’m glad you found it useful.

  • Reply Rachel 21st March 2017 at 9:32 am

    This is really useful to read – and definitely something worth pinning to come back to at a later date, as it’s easy to go off course sometimes without realising it.

    • Candy Pop
      Reply Candy Pop 21st March 2017 at 9:53 am

      Thank you, Rachel. So true, I tend to revisit this every few months.

  • Reply Stephanie moore 21st March 2017 at 9:24 pm

    Fantastic tips! I love your branding, you have it perfect.

    • Candy Pop
      Reply Candy Pop 21st March 2017 at 9:47 pm

      Thank you, that’s very kind of you to say.

  • Reply Enchanted Pixie 21st March 2017 at 10:31 pm

    great tips! Bookmarking this to come back to x

    • Candy Pop
      Reply Candy Pop 22nd March 2017 at 10:53 am

      Thank you. I’m pleased you found it helpful.

  • Reply arianna 22nd March 2017 at 10:52 am

    Great Tips! Love this post and it’s always good to remind ourselves! x

    • Candy Pop
      Reply Candy Pop 22nd March 2017 at 10:54 am

      Thanks so much for stopping by!

  • Reply Cloudberry Living (@CloudberryNews) 7th April 2017 at 4:14 pm

    Great post and reminder tips, I think we all need to do this more too! Will be popping in to take a look now too!

    • Candy Pop
      Reply Candy Pop 27th April 2017 at 4:22 pm

      Thank you for your kind comment.

  • Reply Somia 27th April 2017 at 9:58 am

    Nice post! its really helpful for newbie like me. the images are so beautiful.

    • Candy Pop
      Reply Candy Pop 27th April 2017 at 4:22 pm

      Thank you for stopping by!

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